Webinar: Building Monthly Giving Programs

Monthly giving continues to grow nationally. Is your program ready?

According to the 2022 M&R Benchmarks Report, monthly giving increased by 24%, while one-time revenue declined by 1%. Monthly giving accounted for 22% of all online revenue in 2021 (up from 16% in 2020). Recurring donors also have a higher lifetime value than one-time donors. Recurring giving is here to stay. There's no time like the present to ensure your monthly giving program is working for you.

This interactive webinar includes:

• current trends in recurring giving
• core components of monthly giving programs
• challenges to growing a monthly giving program
• donor recruitment ideas
• review examples from Coalition members
  • Kimberly Lynn from HopeBUILDERS shared about developing their ImpactDRIVER recurring giving program.
  • Melanie Campbell from Rebuild Upstate shared about their Porch Partner program.
• peer Q&A

Want to learn more right away? Read our blog post with key takeaways about the report for home repair programs. 

Here is the recording:

<iframe width="560" height="315" src="https://www.youtube.com/embed/HJlapWV68tg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

1. Kim's task timeline is in the resource library (Thank you, Kim!)
2. Social Media recruitment post template for Canva (make a copy to add to your library and revise branding)
3. Free webinar on 6/23 about monthly giving programs & prospecting
4. A blog about donation pages or a webinar with similar content
5. If you're really, really ready to tackle donation pages, a donation page optimization certification course. It's not free but sometimes they run a free course special offer.
6. Presentation Slides